Brian Stachurski

Work with me

If you've read the homepage and the about page and you're still here, you probably already know whether we should be talking. This page is just to make the next step easy.

I take on a small number of projects and retainers each quarter — primarily for founders, course creators, and coaches who are serious about their launches and want copy that actually converts. The work below is what I actually do — not a menu I'd be willing to do if asked, but the things I'm genuinely good at and want more of.

Direct-response copywriting projects

For course creators, coaches, and founders who need a specific asset built right.

Sales pages, email sequences, full funnels, launches, VSLs, webinar scripts, and the occasional ad campaign when it's part of a larger build. Senior-level work with strategy attached — meaning I'll write what you ask, but expect pushback on the offer, funnel structure, and audience definition if any of them are off. Copy is crucial, but it can only do so much.

What's included: Customer research, offer review, copy itself, funnel and sequence architecture, light analytics setup, and a structured handoff so your team can run it without me hovering.
Typical engagement: Four to eight weeks. Scope and investment are discussed on a call — every project is different.
Best for: Course creators, coaches, and info product founders with a real audience and a launch coming up — or a funnel that's getting traffic but not converting the way it should.

Fractional growth strategy

For companies that want me embedded, not just contracted.

A monthly retainer for founders and marketing leaders who want a senior operator inside the business — reviewing campaigns, sharpening copy across the org, architecting the systems that turn one good quarter into ten, and being the person on call when something needs a second set of eyes.

This isn't an "audit and recommendations" engagement, I'm in the docs, funnels, the email tool, and the data to actively make things better. Far more useful than a slide deck of changes you don't have time to make.

What's included: Weekly working sessions, ongoing copy and funnel work as needed, customer research and offer iteration, asynchronous review of anything you're shipping, and direct collaboration with your team.
Typical engagement: Three-month minimum. Retainers are for founders who want consistent output and a senior operator in the room — not a one-time fix.
Best for: Course creators and coaches who launch regularly, run email consistently, and want a copywriter embedded in the business rather than hired launch by launch.

How I work

A few things worth knowing before we start.

I work with a small number of clients at a time. Usually two or three projects and one or two retainers. This isn't scarcity marketing — it's how the work gets done well. If I'm booked when you reach out, I'll tell you and we'll talk timing.

I take a position. I won't quietly write what you ask for if I think it's the wrong move. Expect me to push back on offers, audiences, funnel structures, and pricing if any of them are off. If you want a writer who'll just execute, I'm probably not your guy.

I work in your tools. Google Docs, Notion, Linear, Slack, your CRM, your email platform, your project tracker. I don't make clients learn my system.

I don't do retainers without a real start date. No "as-needed" arrangements. Either we're working together actively or we're not. It's better for both of us.

I report straight, not sunny. You'll know what's working, what isn't, and what I'm confident about versus what I'm guessing at. You'll always know where things stand (with no varnish).

What the work looks like in practice

The numbers and outcomes are real. The names are intentionally vague.

I work with companies that prefer to keep their growth playbooks private.

A product page rewrite for cold traffic.

Conversion went from 2% to 5%+ — more than doubling revenue from the same ad spend, on the same product, to the same audience. Sometimes the page is the bottleneck.

A full campaign that beat a control that had been running for years.

Emails, sales page, thank-you page, follow-up sequence, and webinar script — all rewritten and restructured. The new campaign beat a control the company had been running successfully for years and had stopped trying to improve.

The campaign that broke the calendar.

Same company, second engagement. The campaign generated so many sales calls that the team's reps were fully booked, prospects were upset they couldn't get on a call, and the company had to open weekend hours and add capacity to keep up.

A "buy or die" campaign that out-performed Black Friday.

A single mid-week promotion in the fall produced more sales on a random Tuesday than the company typically did on Black Friday — their biggest revenue day of the year. The campaign was three emails and a deadline.

I'd happily walk through any of these in detail on a call.

Start a conversation

If something above sounds like a fit, send a note.

I read every inquiry myself and reply within two business days. If we're a fit, we'll get on a call. If we're not, I'll usually still try to point you somewhere useful.

Or email me directly at brian@brianstachurski.com.