Brian Stachurski
A 48-Hour Engagement

Your service page is the highest-leverage asset in your business. Most service pages are also the worst-written.

I rewrite one service page per client, in 48 hours, for a flat $1,500. Built to convert qualified buyers and surface in AI search.

Why this exists

The page is doing three jobs at once now. Most pages still do one.

Most B2B service pages were written before AI changed how buyers research. They read like brochures — vague headlines, no proof above the fold, buried CTAs, no answers to the specific questions buyers are typing into ChatGPT and Perplexity at midnight before a sales call.

A service page in 2026 has to do three jobs at once: convince a human in six seconds, answer the questions an AI search engine will ask on that human's behalf, and pre-qualify a buyer before they ever book a call. Most pages do one of those things. The good ones do two. Almost none do all three.

The deliverable

Three things land in your inbox 48 hours after the kickoff.

01

The page

Full rewrite of one high-stakes service page. Headline, subheads, body copy, CTAs, FAQ block, meta description. Built to convert humans and surface in AI search results.

02

The rationale

A short doc walking through every major copy decision — what I changed, why I changed it, and what strategic trade-off each choice represents. Your team can apply the same logic to other pages without hiring me again.

03

The walkthrough

A six-minute Loom where I screen-share the page and talk through it section by section. It's the part most people skip when they hire a copywriter, and the part that makes the other two usable.

The process

Four steps. Forty-eight hours. No scope creep.

Step 1

Book the kickoff call

Thirty minutes. I ask you about your buyer, your differentiation, and the deals you've won and lost. I record it, and I pull a baseline read of the page's current traffic and inquiry rate so we both know whether the rewrite worked.

Step 2

Pay the invoice

$1,500 flat, payment link sent after the call. No retainer, no scope creep, no hidden costs. The 48-hour clock starts when payment clears.

Step 3

I write

You go run your business.

Step 4

You get the page

Plus the rationale doc and the walkthrough Loom. One revision round included. Send notes within seven days, I incorporate, we're done.

Who's writing your page

Twelve years of direct response for B2B firms.

I'm Brian Stachurski. My background is direct-response copy for B2B firms. The closest comparison to this Sprint: a single product-page rewrite for cold traffic that moved conversion from 2% to 5% — more than double the revenue from the same ad spend. I've also written for Knownwell, a B2B platform sold to professional services firms — the same buyers your page has to convince.

I'm also a senior operator at Mercer Franklin, the strategic marketing consultancy founded by my wife Juliana. The firm takes on bigger, longer engagements — six-figure positioning and content systems for founder-led companies. This sprint offer is how I work with firms who need a single page fixed faster than a full engagement allows.

I do these solo. You're not getting handed off to a junior. The person who wrote this page is the same person who'll write yours.
Questions you might be asking

The objections, handled.

What if 48 hours isn't enough time to do good work?

The 48-hour window forces a tight scope and a focused process. I take five of these a week, one at a time, in deep-work mode, with the kickoff call as the only input. The constraint is the feature, not the bug. If a service page rewrite genuinely requires three weeks of work, it's not a service page rewrite — it's a brand repositioning, and I'd tell you that before you paid me.

What if I don't like it?

One revision round is included. If you send specific notes, I'll incorporate them. If you genuinely think the work isn't a fit after the revision, I'll refund you and we part on good terms. The offer stands.

Can you do my whole site instead of one page?

No, at least not at this price or this turnaround. One page, deep, in 48 hours. If you want a full site, that's a different conversation and a different engagement (typically through Mercer Franklin, $15K and up).

Do you work with my industry?

The framework works for B2B professional services firms — consulting, accounting, fractional executive shops, B2B SaaS at the founder-led stage. It does not work for firms whose pages go through compliance review: financial services, insurance, legal, healthcare. The 48 hours doesn't survive it. If you're B2C, e-commerce, or pre-revenue, this isn't the right fit and I'll tell you on the kickoff call.

What's the catch?

The catch is that I'm hoping you come back. I don't pitch on the kickoff call or in the deliverable. If the page works the way it should, I'll have earned the right to a second conversation. That's the whole strategy.

Ready

If you've been meaning to fix your service page for six months — let's fix it this week.

If you're a founder or partner at a B2B firm and your service page is the part of your business you've been meaning to fix for six months but never quite get to, this is the offer.