Brian Stachurski
Direct-response copywriting and growth systems for founders who are done with marketing theater.
I help founders and marketing leaders write copy that converts, build systems that compound, and stop rebuilding the same engine every quarter.
12+ years writing direct-response copy. Past work for founders, agencies, and operators across real estate, SaaS, professional services, coaching, and local service businesses.
Who this is for
If any of this sounds familiar, we should talk.
You have a real business and traffic to match — but the copy isn't pulling its weight. Cold traffic stalls, the funnel leaks, and every round of "let's just rewrite the page" produces the same modest lift. You need someone who's done this for 12 years across hundreds of pages and knows what actually moves the number.
You've got the marketing pieces — but they don't add up to a system. A landing page here, a campaign there, a CRM half-set-up. The work is real but it isn't compounding. You need someone who builds the architecture, not just the assets.
You're growing fast and need a senior operator, not another freelancer. You don't want to manage a writer. You want to brief someone once and trust the output. Strategy, copy, structure, and execution from a single hand.
How we work together
Three ways to work with me.
Copywriting projects
Sales pages, email sequences, full funnels, launches, and the occasional VSL or webinar script. Senior-level work, delivered with strategy attached. Best for founders who need a specific asset built right.
Project details →Fractional growth strategy
A monthly retainer for companies who want me embedded — reviewing campaigns, sharpening copy across the org, and architecting the systems that turn one good quarter into ten.
Retainer details →Veroluxe
Software for B2B teams running outbound — the kind that are tired of paying for data tools that don't talk to each other, SDRs who don't convert, and "AI sales agents" that embarrass the brand. Veroluxe identifies your best-fit prospects, enriches them with the signal that actually predicts a deal, and routes the qualified ones into a workflow your team will actually run. Currently in private beta.
Join the waitlist →The Letter
I write every week about direct-response, growth systems, and the work that compounds.
April 21, 2026
Marketing theater is more expensive than marketing
Why most growth budgets fund the appearance of progress instead of the thing itself — and what to look for when you want the real work.
April 14, 2026
The copy isn't the bottleneck
Why rewriting the page rarely fixes what's broken — and what to look at first when conversion stalls.
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No fluff, no daily emails, no "5 hacks." One piece a week on the work that actually moves the number.
About
I've spent 12 years in direct-response — writing copy, building funnels, and helping founders turn cold traffic into customers. My work has driven measurable lift for companies ranging from established brands to bootstrapped operators trying to find their first thousand buyers.
I live in Franklin, Tennessee with my wife Juliana, who runs Mercer Franklin, the strategic marketing consultancy where I work as a consultant, developer, and copywriter. Outside of client work, I'm building Veroluxe, writing weekly essays, and occasionally speaking on the topics I care about most: marketing systems, AI automation and augmentation, and the long game of building something that lasts.
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